Fresh & Wild is an organic supermarket chain, with twenty stores throughout Australia. The design brief required rethinking conventional principles of retail food marketing, distribution and sales, incorporating the values and principles of retailing product directly from the growers to the end-consumer.  Building materials needed to be organic and sustainable. The designers were involved an every facet including product packaging,  uniform design and the signage.

Retail Client: Wholefoods
Architects: Mitch Lichtman
Locations: St. Kilda & Moonee Ponds Melbourne
Completion: June & December 2008